For more than a decade, Relish has partnered with Kimberly-Clark to strengthen its employer brand worldwide. From shaping core messaging and positioning to launching recruitment campaigns, content, and internal communication systems, we’ve helped the organization showcase what makes it a remarkable place to work.
The result: a consistent, authentic employer brand that attracts top talent, engages employees, and reinforces Kimberly-Clark’s reputation as an employer of choice.
Kimberly-Clark needed more than just a message—they needed a platform that could honor their rich legacy while celebrating the innovative, people-first culture thriving inside the company today. Relish helped them build a cohesive employer brand that empowers teams worldwide to tell one consistent, authentic story.
Kimberly-Clark needed to reach millennial talent in a competitive labor market while showcasing both the Fox Cities region and its own culture of innovation. Traditional recruitment approaches weren’t enough to break through.
Relish and Kimberly-Clark launched Welcome Original Thinkers—an integrated campaign designed to attract candidates by celebrating individuality and creativity. We identified eight “Original Thinker” types and created a BuzzFeed-style quiz that invited people to discover their own. After completing the quiz, participants were directed to Kimberly-Clark’s refreshed career site to explore stories of real employees and opportunities at the company.
The campaign quickly delivered measurable impact. Within the first three months, Kimberly-Clark saw double-digit growth across social platforms, including a 34% increase in Glassdoor followers, a 27% jump on LinkedIn, and a 34% lift on Facebook. By the five-month mark, Welcome Original Thinkers had generated more than 14 million content impressions, drawn 77,000 unique visitors to the campaign site, and inspired 35,000 people to complete the quiz—driving 29,000 visits to the company’s talent acquisition portal. Beyond the numbers, the initiative garnered national recognition in outlets such as AdAge, Forbes, and US News & World Report, reinforcing Kimberly-Clark’s position as an employer of choice and a workplace that celebrates individuality.
In a competitive global talent market, Kimberly-Clark needed more than job postings to capture attention—they needed to connect on a deeper, more emotional level. Relish created multi-channel recruitment campaigns that combined bold creative with targeted strategy, helping Kimberly-Clark stand out, attract top candidates, and strengthen its reputation as a career destination.
Competing for talent in a crowded global marketplace required more than traditional job postings. Kimberly-Clark needed recruitment campaigns that stood out, connected emotionally, and inspired action among top candidates.
Relish designed multi-channel recruitment campaigns that combined digital advertising, social storytelling, and targeted outreach strategies. We developed a mix of creative messaging frameworks and compelling visual campaigns to attract talent in highly competitive fields.
Campaigns achieved stronger engagement rates, higher-quality applicant pools, and an improved perception of Kimberly-Clark as a career destination. By aligning recruitment campaigns with employer brand positioning, we created messaging that resonated both with prospective hires and current employees.
A brand platform is only as strong as the stories behind it. To make Kimberly-Clark’s culture resonate, Relish created authentic, people-first content that put employees at the center. From spotlight videos to event recaps, every piece celebrated the real people driving the company’s mission—building pride internally and sparking connection with future talent.
Employer brand platforms can fall flat if they aren’t brought to life. Kimberly-Clark needed authentic, relatable stories that highlighted the human side of its business and culture.
Relish produced a wide range of content, including employee spotlight videos, event recaps, and culture-focused storytelling assets. Each piece showcased Kimberly-Clark employees as the heroes—highlighting how their contributions connect to the company’s mission and values.
These assets became powerful recruitment and engagement tools, used across HR campaigns, corporate communications, and social media. Employee stories not only attracted candidates but also fostered internal pride and engagement.
When every team communicates differently, the employer brand can get lost. Relish helped Kimberly-Clark build a unified visual identity system for internal communications—complete with templates, toolkits, and environmental graphics—that brought consistency and clarity across the organization. The result: employees now experience a brand that feels aligned, engaging, and unmistakably Kimberly-Clark.
Internal communications lacked a consistent look and feel, with visual and messaging elements varying by team and geography. This inconsistency diluted the employer brand and created confusion among employees.
Relish built a visual identity system for internal communications, including environmental graphics, templates, and toolkits. These assets gave HR, leadership, and managers easy-to-use tools that reflected the company’s brand personality and values.
Kimberly-Clark now benefits from a cohesive internal communications system that fosters alignment, pride, and engagement. From office graphics to digital platforms, the employer brand comes to life consistently and effectively across the organization.
Developed a globally consistent employer brand platform recognized across regions
Launched recruitment campaigns that increased engagement and drove higher-quality hires
Produced content and videos that became cornerstones of HR and corporate storytelling
Delivered an internal communications identity system that strengthened employee connection and engagement
