Lenbrook
Client
Lenbrook
Services
Strategy
Identity
Execution
Deliverables
Brand Positioning
Email Marketing
Brand Standards & Visual Identity
Employee Branding
Internal Branding
Website Design
Partnership Established
2013
Overview
A Decade of Partnership: Elevating the Lenbrook Brand
Lenbrook is a premier senior living community in Atlanta, known for its vibrant, active lifestyle and commitment to providing residents with top-quality care, amenities, and experiences. As a leader in Life Plan community living, Lenbrook offers a thriving environment where residents can truly flourish.
Since 2013, Lenbrook has partnered with Relish to elevate and expand its brand presence. From website support and internal communications to event marketing, email campaigns, and employee branding initiatives, Relish provides the creative strategy and execution that help Lenbrook engage residents, inspire staff, and strengthen its reputation as a trusted name in senior living.
Brand Positioning
Expanding Excellence in Challenging Times
Leveraging a strategic, multi-channel marketing approach, we helped Lenbrook successfully promote the Kingsboro expansion, overcoming unprecedented challenges to drive engagement and pre-leases. By blending digital innovation with relationship-driven outreach, we positioned Kingsboro at Lenbrook as the premier choice for senior living in Atlanta.
Challenge
Launching a major senior living expansion during a global pandemic required a rapid shift in marketing and sales strategy. Traditional in-person engagement was no longer viable, and prospective residents faced heightened uncertainty about future plans.
Solution
We developed an integrated marketing campaign that combined digital tools, personalized outreach, and strategic coaching. By equipping Lenbrook’s sales team with virtual tours, digital floor plans, and remote selling techniques, we enabled meaningful connections despite physical limitations. A renewed focus on relationship-driven phone calls, small-group events, and tailored messaging helped sustain and grow interest.
Results
Despite market uncertainty, Kingsboro at Lenbrook secured over 60% pre-leases, reinforcing Lenbrook’s reputation for innovation and excellence. With a 98% occupancy rate today, the campaign proved how adaptive marketing turns challenges into success.
Email Marketing
Campaigns That Connect Strategy and Design
We design and manage campaigns that go beyond brand-aligned UI/UX. Each program builds on a clear content strategy that nurtures audiences from MQL to SQL. By pairing thoughtful messaging with seamless design, we ensure Lenbrook’s email marketing not only looks consistent, but also drives measurable engagement and provides a framework that continues to grow with their business goals.
Challenge
Solution
Results
Brand Positioning
Sharing the Story of a Thriving Community
Our focus is always on the larger brand story that sets Lenbrook apart. Financial stability, mission-driven services, and purpose-built design create a community where residents truly thrive. Relish helps bring that story forward—showcasing why so many people choose Lenbrook as home and positioning the brand with clarity, consistency, and authenticity.
Challenge
Solution
Results
Challenge
Solution
Results
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