Swift Currie

Swift Currie’s longstanding brand carried weight and recognition, but it no longer reflected the firm’s growth, innovation, or forward-looking approach. The challenge was to update the identity without losing the trust and credibility the firm had built over decades.

Relish crafted a sophisticated brand identity system, beginning with an updated logo and a refreshed visual language. We developed a clear messaging strategy that articulated Swift Currie’s commitment to clients and leadership in litigation, applying the new identity across digital, print, and environmental channels.